Joint Research on Augmented Reality (AR) Technology between Nara Institute of Science and Technology and IP Bridge
The Nara Institute of Science and Technology (“NAIST”) (Ikoma-shi, Nara, President: Naotake Ogasawara), a Japanese national university, and IP Bridge, Inc. and its subsidiary Godo Kaisha IP Bridge 1 (IP Fund) (collectively “IP Bridge”) (Chiyoda-ku, Tokyo, President: Shigeharu Yoshii) have entered into joint research and development in augmented reality (AR) and invisible markers in AR, a technology developed by Goshiro Yamamoto, Ph.D., a Visiting Assistant Professor of NAIST. This joint research includes adapting the core technology and intellectual property related to the invisible marker technology owned by NAIST to relevant market needs. By supporting the licensing and commercialization of intellectual properties (e.g., patents) created through this joint research with enterprises, IP Bridge promotes implementation of the results of the joint research in society, realization of its value, and further innovations in this area.
IP Bridge can effectively connect companies’ needs/problems with technical seeds owned by universities and other institutions because IP Bridge knows the business needs and technical problems faced by Japanese and non-Japanese enterprises through its promotion of open innovation. IP Bridge’s efforts in cooperation with universities such as NAIST are aimed at promoting commercialization of technologies owned by universities by not only Japanese enterprises but also non-Japanese enterprises, and thus are significantly important for international industry-university cooperation. IP Bridge will continue to contribute to the development of industries in a wide range of fields through the widespread use of technologies owned by universities and other institutions in the market.
*1 Technology used for accurately measuring the position and attitude of users by augmented reality (AR)