President & CEO
Mr. Yoshii is the Founder and CEO of IP Bridge and a champion for innovation. In this capacity, he oversees the monetization of dormant intellectual property, creation of new IP-based businesses and development of IP finance operations. Over the last 20 years, he has led typical American companies as well as traditional Japanese companies, and gained a reputation for turning around Japan’s most renowned businesses when they needed it most.
Background: Coca-Cola, Unison Capital, Sanyo
Mr. Yoshii’s notable career spans nearly every aspect of corporate management, from general counsel to CFO to CEO. He is credited with the successful reorganization of Coca-Cola Bottlers, turning Coca-Cola Japan into The Coca-Cola Company’s most profitable subsidiary in the world in the 90’s. Then as a member of private equity fund Unison Capital, he went on to lead the comeback of Japan’s leading IT publisher, Ascii, by reviving and monetizing neglected IP assets. Before starting IP Bridge, Mr. Yoshii was instrumental in returning Sanyo Electric Company to profitability by monetizing the company’s IP portfolio, strengthening Sanyo’s organizational structure and their capabilities as an integrated global company.
Mr. Yoshii earned an LLB from Waseda University after attending International Christian University and Ohio Wesleyan University. In October of 2015, he was appointed to the Japanese Government Cabinet IP Strategic Headquarters Planning Committee.